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Sales, Marketing & Digital

The commercial engine, business to business and business to consumer. Client coverage, trade sales, retail, brand and digital.

Practice overview

We hire the people who win and keep customers, whether the customer is an institution or a shopper. That spans institutional client coverage and business development inside financial and professional services, and the trade sales, retail, brand, category and e-commerce teams that drive consumer, luxury and FMCG businesses.

Mandates split between regional roles spanning several APAC markets and single-market specialists who know one city intimately. They are rarely the same person, and we establish which you need at the briefing.

What we hire

Roles we fill

Sales & Client Coverage

  • Institutional and corporate client coverage
  • Business development
  • Key account management
  • Enterprise and B2B sales
  • Channel and partnerships
  • Regional sales leadership
  • Client service and success
  • Sales operations and enablement

Consumer & Trade Sales

  • Commercial director and head of sales
  • Area and field sales management
  • Modern trade and key accounts
  • Distribution and traditional trade
  • Field force and merchandisers
  • E-commerce account management
  • Distributor and joint business planning
  • Revenue growth management and pricing

Retail & Client Development

  • Head of retail
  • Area and district management
  • Boutique and store management
  • Retail operations and excellence
  • Store planning and new openings
  • Client advisors and sales associates
  • CRM, loyalty and clienteling
  • Client experience and service standards

Brand, Product & Category

  • Marketing director and CMO
  • Brand management
  • Consumer and product marketing
  • Innovation and new product development
  • Category management and range planning
  • Trade marketing and activation
  • Shopper insights and analytics
  • Visual merchandising

Digital, E-commerce & Growth

  • Head of e-commerce
  • Online trading and merchandising
  • Performance and digital marketing
  • SEO and SEM
  • CRM, martech and personalisation
  • Web analytics and site optimisation
  • Growth and user acquisition
  • Social, content and influencer marketing

Communications & Affairs

  • Corporate communications
  • Public and media relations
  • Corporate affairs
  • Investor relations
  • Internal and employee communications
  • Government and regulatory affairs
  • Crisis and issues management
  • Editorial and content
Where we hire

Sectors we cover

Consumer & FMCGLuxury, Fashion & RetailE-commerceTechnology & SaaSFinancial ServicesHealthcare & PharmaReal Estate & PropertyFintech & PaymentsMedia & PublishingTelecomProfessional ServicesHospitality
What clients say
“Most agencies send volume. The Aster team sent three names and we hired one of them. They understood the role, the team and the kind of person who would actually stay.”
Head of Human ResourcesCorporate Bank
How we work

A partner, not a vendor

Step IBrief and map

We take the time to understand the skills, the team and the working style, then map the market properly.

Step IISearch and screen

Database, direct search, referrals and international partners, followed by competency-based interviews.

Step IIIShortlist and support

A short, considered list with candidate reports, referencing, and follow-up at one and three months.

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Hiring in Asia Pacific?

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Send a brief and we will come back to you quickly, with a realistic view of the market before you commit to anything.